汽车厂商将成苹果谷歌的代工厂

2022-08-05 00:14:35
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本文摘要:Frankfurt-whetherornotapple’ssecretivecarprojecteverleadstoanactualautomobile, thetechnologycompanyhasalreadyhadaprofoundeffectonthevehiclebusiness .法兰克福——是苹果公司隐藏和不暴露的汽车开发项目将来生产某辆汽车themereknowledgethatapplehasateamofseveralhundredpeopleworkingoncardesignschangedtheconversationthisweekatthefrankfurtinternat with Google, applehasfocusedthemindsofautoexecutivesonthechallengeposedbynewtechnologiesthavethepotentialtodisrupttraditionalautoindustra 意思是告诉苹果数百人的团队正在进行汽车设计的研究开发,不足以在本周举行的法兰克福国际车展(FrankFurtinternational Motorshow )上改变话题。

Frankfurt-whetherornotapple’ssecretivecarprojecteverleadstoanactualautomobile, thetechnologycompanyhasalreadyhadaprofoundeffectonthevehiclebusiness .法兰克福——是苹果公司隐藏和不暴露的汽车开发项目将来生产某辆汽车themereknowledgethatapplehasateamofseveralhundredpeopleworkingoncardesignschangedtheconversationthisweekatthefrankfurtinternat with Google, applehasfocusedthemindsofautoexecutivesonthechallengeposedbynewtechnologiesthavethepotentialtodisrupttraditionalautoindustra 意思是告诉苹果数百人的团队正在进行汽车设计的研究开发,不足以在本周举行的法兰克福国际车展(FrankFurtinternational Motorshow )上改变话题。苹果,再加上谷歌,让汽车公司的高管们注意新技术带来的挑战,这些新技术有可能超过汽车行业的传统实力结构。This year, “连接”has supplanted“horse power”or“torque”astheprevailing buzzwordinfrankfurt.the battery-poweredcarsandinformation thdatanetworkstomakedrivingsaferandmoreefficient .今年。

他们在谈论连接私家车、电动汽车、汽车和数据网络来提高驾驶员的安全性和效率的信息技术。eventhoughneitherapplenorgoogleisclosetomass-producingavehicle, nervousnessabouttheirintentions-whichremaincloakedinmystery-isunderstandable .虽说苹果和谷歌都离量产车很远,但汽车行业依然让两家公司很熟悉ascarsincreasinglybecomerollingsoftwareplatforms, appleandgooglehavedepthsoftechexpertisethatthecarmakerswouldhavetroubleduplicating.andthosesiliconvalleycompanieshavefinance ss enbehemothcompanieslikedaimlerandvolkswagen.Google, whichbeganworkingonself-drivingcarsin 220 isvaluedbythestockmarketatmorethanfivetimestheworthofeitherofthosecarmakers.appleisws Ives them dvantageinabusinessthatrequireshugeinvestmentinresearchanddevelopment .随着汽车成为搭载更多车轮的软件平台,汽车制造商而且,即使是像飞行和大众这样的汽车行业巨头,财力也不比这两家硅谷公司大。

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从2009年开始开发私家车的谷歌,在股票市场的估值是上述两个汽车制造商中的任意一个的5倍以上。苹果的估值是哪一家的八倍。在需要大量投资研发的行业中,谷歌和苹果非常有优势。themainriskforcarmakersisprobablynotsomuchthatanapplecarwoulddestroymercedes-benzorbmwthewaytheiphoneguttednokia, thefinnishcompanythatwasoncetheworld’slargestmakerofmobilephones.rather, theriskisthatappleandgooglewouldturnthecarmakersintomerehardwaremakers-andhogtheprofit .汽车制造商面临的主要风险可能不是苹果CAR 苹果和谷歌有可能把汽车制造商变成纯粹的硬件制造商,垄断行业利益。

carmakerssaytheyaredeterminedtoresistthatdangerbymaintainingcontrolofthesoftwarethatisproliferatinginsidevehicles .汽车制造商是这样回答的“whatisimportantforusisthatthebrainofthecar,the operating system,isnotiosorandroidorsomeoneelsebutit’sour brain,“Dieter Zetsche the chief executive of Daimler,the maker of Mercedes vehicles, toldreportersatthecarshow.iosis apple’soperatingsystemformobiledevices .“对我们来说最重要的是作为汽车大脑的操作系统有ios、安卓、以及iOS是苹果为移动设备开发的操作系统。“wedonotplantobecomethefoxconnofapple,”Mr. Zetsche said, referringtothechinesecompanythatmanufacturesiphones . evenwithoutcompetitionfromappleandgoogle, thecarmakersareunderextremepressuretochangethewaytheybuildcars.regulatorsineuropeandtheunitedstatesaredemandingthatcarsemii ss aculpritinglobalwarming.theonlywaytheautomakerscanmeetincreasinglystringentemissionsstandardsisbysellingmorehybridvehicles ande RS.bothtechnologiesrequiremoresoftwarethangasolineordieselengines .即使没有来自苹果和谷歌的竞争,汽车制造商们也有很大的应对措施。

欧洲和美国的监管机构拒绝进一步减少汽车制造商对汽车的碳排放量。因为汽车的废气是全球变暖的原因之一。满足更严格的废气标准的唯一方法是卖更多的混合动力汽车,最后只卖电动汽车。这两种技术都依靠软件开发而不是汽油和柴油机。

technologythatlinkscarstodatanetworks,so-called connectivity, alsoplaysaroleinreducingemissionsandsatisfyingregulators.systemsthathelpdriversquicklyfindaparkingspaceoravoidtrafficjams besis helplimitunnecessarydrivingandsavefuel.butthenewtechnologiesareexpensive, andcarbuyersarenotnecessarilywillingtopay.electriccarsaccountforasliverofthemarketsofar .将汽车连接到数据网络的技术,即所谓的连接性更少支援司机慢找停车位和避免堵车的系统,不仅方便,还有助于增加司机的时间,节约燃料。但是新技术很便宜,汽车买家不一定不想买。

现在电动汽车的销售额只占整个市场的一小部分。thosepressureshavebeenbuildingforseveralyears是buttheyhaveintensifiedsincewordleakedoutearlythisyearthatapplewasstudyingwhethes “whathasbeenanevolutionisgoingtobearevolution,”said Stephan Winkelmann,the chief executive of Lamborghini说:“本来是一个巨大的进化过程,现在是革命性的 “从Starting from sustainability,going over to digitalization, andendingupatautonomousdriving-thesethreebigthingsarereallysomethingthatisagamechangerfortheautomotiveindustry, “MR.WinkelMannsaidinaninterview .“EverybodyHastotacklethe SEChallenges .”“从可持续发展到数字化,再到最后的自动驾驶,这是未来汽车行业无法可靠改变的。

“所有的汽车企业都必须应对这些挑战。》Volkswagen,previouslyregardedasalaggardinvehicleelectrification, saidinfrankfurtthisweekthatitwouldintroduce 20 new plug-inhybridorall-electricmodelsby 2020, anditintroducedabattery-poweredporscheconceptcar.at the company’spreshowextravaganzaforthemediamondaynightatarepurpoort Rena, therewasnaryamentionofinternalcombustion.instead,Martin Winterkorn,the Volkswagen chief executive, spokeofcarsthatwouldparkthemselvesandeventuallyruncompletelyonautopilot .以前被指出在汽车电气化方面领先于其他公司的大众集团,本周在法兰克福被称为保时捷电气全电动汽车类型。

星期一晚上,该集团在新部署的篮球馆举行了声势浩大的发展前发布会。在会议上,没有人驳回内燃机等言论。

马丁温特玉米首席执行官谈到了自动行驶和最终几乎可以自动驾驶的车。“bytheendofthisdecadewillhavetransformedallofournewcarsintosmartphonesonwheels,”He SAID .“到2020年,所有普通新型车都将变为带车轮。

itisnotonlytheeuropeancarmakerscloselywatchingappleandgoogle.Anthony Foxx, theunitedstatestransportationsecretary表示,infrankfurtforameetingonthursdaywithiscounterpartsfromotherg7nations, saidconventionalautomakersweretryingtorollouttechnologyasfastastheycan, whilesomeinsiliconvalleywereaimingtoleapstraighttosservice美国运输部部长安东尼福克斯(Anthony Foxx )星期四在法兰克福与来自其他G7个国家的运输交通部长开会他表示,传统汽车制造商正在尽量慢慢推出新技术,硅谷科技公司愿意一步一步地推出自动驾驶车。“thereisaninterestingdialoguebetweendetroitandsiliconvalleyonthis,“MR.FoxXSAidduringameetingwithseveralreporters .”Thereisprs butmaybethatisgoodcreativetension”“他们之间可能没有紧张感,但这可能是创造性的紧张感。》oneofthemainguessinggamesattheautoshowwaswhetherappleorgooglewouldeverbuildacar.bothcompanieshavemetwithgermancarcompanies swww cutiveshavesaidthecompanywillnotbecomeacarmaker .车展上推测苹果和谷歌是否生产汽车的问题很多。

两家公司都见过德国汽车公司和供应商。谷歌的干部已经有了反应,成为汽车制造商。

“Googleisnotacarmanufactureranddoesnotintendtobecomeone,”John Krafcik是Aformerfordandhyundaiexecutivewhorunsgoogle’sself-DRR butitwasnotclearyetwhetherhemeantthatgooglewouldlicenseself-drivingtechnologytotraditionalcarmakers, orusecontractmanufacturerstobuildavehicle.agooglespokesmandeclinedtoelaborate .但是,谷歌不允许传统汽车制造商使用本车技术,也不允许汽车制造商使用本车技术一位谷歌发言人拒绝透露这方面的详细信息。apple’sintentionsaremurkier.asiscustomaryforapple,thecompanyhasprovidednoinformation.buttimothyd.cook reportedlyvisitedafan lastyearwherebmwmanufacturesthei 3,anall-electricsedanwithacarbonfibon就像它一贯的做法一样,苹果从未泄露过这方面的任何信息。

但是,据报道苹果首席执行官蒂莫西d库克(Timothy D. Cook )去年访问了宝马公司生产具有碳纤维车身的全电动乘用车BMI3的德国莱比锡市工厂。“wearenotquitesurewhatappleispreparedtodo,”Friedrich Eichiner, the chief financial officer of BMW, saidduringameetingwithagroupofreportersinfrankfurt.hesaidhethoughtapplewasstilltryingtounderstandtheimplicationsofgettingi BMW 他指出苹果想弄清可能转移到汽车行业的结果。

“Financially they are very strong,”Mr. Eichiner said. “They could do it .”“财力上他们很强”,埃西娜说。“做车没关系。》Luca de Meo,head of sales and marketing at Audi,another Volkswagen unit, saiditwouldbeoutofcharacterforapplenottobuilditsownv ifitdecidestogetintothecarbusiness .“theapplestyleistheabilitytodosoftwares” “Mr. de Meo said in an interview .大众集团的另一家子公司音频销售和市场总监LuCA DE MEO (LuCA DE MEO )在苹果要求转到汽车行业的情况下,生产自己的汽车。

德米奥拒绝采访时说:“苹果的优势是同时构建硬件和软件的能力。” thetraditionalcarmakers’bigadvantageisthattheyhavealreadymasteredtheformidablecomplexityofmanufacturingvehiclesthatarerelity c sbecomingmorefeasibleforanewcomertooutsourcevehiclemanufacturingthesamewaythatappleoutsourcesprodduces of iphones.andtheoutsours nchina .传统汽车制造商的许多优点是已经控制了生产可靠性、安全性和舒适性高的汽车所需的极其简单的技术。

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但是,对于转移到这个行业的企业来说,像苹果外包iPhones的生产那样外包汽车生产业务越来越不现实。汽车生产外的建设不一定来自中国。onecompanyalreadyworkingwithgoogleiszf,alargegermanautocomponentssupplierthatinmaycompletedanacquisitionoftrw, acompanybasedinmichiganthatprovidesautoelectronicssuchasairbagsystems.trwhasbeenworkingonsensorsandotherhardwareforself -。

cars .德国大型汽车零部件制造商ZF已经与谷歌合作,该公司于今年5月收购了位于密歇根的TRW。后者是生产气囊装置等汽车电子部件的企业,依然在开发和生产本车的传感器和其他硬件。Stefan Sommer,the chief executive of ZF, saidthecompanywouldbeabletoproduceagoogle-brandedcaralongwithtwoorthreeotherpartnerssupplyingcomponentsthatzfcan’t, suchassheetmetalbodyparts .“wewouldbeapartnerinthat,for sure, 》Mr. Sommer said in an interview.ZF公司的首席执行官斯特凡佐默零件如果有两三家合作企业,该公司将来可以生产Google品牌的汽车,合作企业不能用包括金属板车身在内的ZF生产。佐默在拒绝采访时说:“作为合作伙伴,我承认不参加谷歌汽车的生产。

” buthesaidzfcouldnotworkwithappleundertheconditionsitnowimposesonsuppliers.zfseesitselfasaninnovator是not Just a Supplier.in Frara itdisplayedacarwithelectricallypoweredwheelsthatallowthecartoturn 360 degreesalmostonitsownaxis.zfcouldnotagreetodemandsbyap plep inventions,Mr. Sommer said .但是,ZF也回应了苹果现在对供应商的拒绝而无法合作。因为ZF把自己看作是创意企业,不仅仅是供应商。在法兰克福,展示了装有电动汽车车轮,完全可以360度角速度的汽车。

佐默回答说,ZF不能说同意苹果独家允许这种创意技术。whileappleandgoogleposeathreattotraditionalautomakers, themoodinfrankfurtisnotgloomy.notlong ago表示, analystswerepredictingthattheautoindustryfacedlong-term decline.surveysshowedthatyoungerpeoplewerelessinterestedthantheed carse OGleareinterestedinthecarindustry,auto executives reason,cars and driving must be cool again不久前,分析师们预测汽车行业将面临多年的业绩上升。

很多问卷调查显示,更年长的一代对汽车和司机的兴趣比父母的少。但是汽车公司的干部们推测,如果苹果和谷歌对汽车行业感兴趣,汽车和司机的同意就不会再酷了。

“it’sconfirmationthatweareworkinginafutureindustry,”said Ola, headofmarketingandsalesformercedes-benz cars.appleandgooglehavegiventhecarindustryajolt.nowthequestioniswhethercarmakerscanry 现在的问题是汽车制造商是否能够充分缓慢地应对。andtheyaretryingtoraisetheirgames.Daimler,for example,reorganizeditsfactoriesaroundtheworldlast年, eliminatingplantmanagersandgivingcontroloverproductiontotheexecutivesinchargeofdifferentmodellines.thechangeallowedmerceded roo larc-classatfourfactories,on four continents,insi xmonths-abouthalfofwhatitwouldhavetake said Markus,head of production at Mercedes 例如,去年,我们重组了全球生产的工厂,分离了工厂经理,把生产的控制权交给了管理各产品线的高管。

该公司的生产总监马库斯谢弗回答说,到目前为止,为了能在6个月内生产出在4个大陆的4家工厂中受欢迎的C-Class的新型车,需要大约1年的时间。“thisenablesustobemorecompetitiveinaworldwherenewcompetitorscometothetable,”Mr. Sch said .“在新竞争对手开始入场的世界上,这是不可能的。

“We created the automobile,”he said,“andwewillnotbeahardwareprovidertosomebodyelse .”“我们发明了汽车”,他说。


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