Facebook或将直接发布新闻内容【豆奶app成版人抖音免费下载无限看】

2022-08-01 00:14:56
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本文摘要:nothing attracts news organization s like Facebook . and nothing makes them more nervous。

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nothing attracts news organization s like Facebook . and nothing makes them more nervous。没有比Facebook更有新闻机构的了。

没有什么能使新闻机构变得更坚固。With 1.4 billion users,The social media site has become A vital source of traffic for publishers looking to reach an increasingly fragmented audit该社交媒体网站拥有14亿用户,对整天关注手机屏幕、期待更犹豫的观众的出版社来说,它成为流量的最重要来源。最近几个月,Facebook需要就使用Facebook内部主机托管当地媒体公司内容的合作,与至少6家媒体公司安静地进行协商,让用户通过页面链接进入外部网站。

such a plan would represent a leap of faith for news organizations accustomed to keeping their readers within their own ecosystems,As well As accestemsFacebook intends to begin testing the new format in the next several months,According to two people with knowledge of the discussions . the initions预计早期合作伙伴还将包括《纽约时报》、BuzzFeed和《国家地理》 (National Geographic)杂志,但由于讨论仍在进行中,其他公司可能不会再次加入。一位人士回答说,泰晤士报和Facebook正在达成类似的协议。

(威廉莎士比亚、Facebook、Facebook、Facebook、Facebook、Facebook)To make the proposal more appealing To publishers,Facebook hasFacebook明确地向出版社提出了出版社可以使用的一些事项,以使提案具有吸引力。Facebook Has Said Publicly that it wants to make the experience of consuming content Online more Seamless . news ArticsFacebook的文章新闻现在连接到出版社自己的网站,在单独的浏览器页面上关闭,内容阅读通常需要8秒钟左右。Facebook指出,这个时间太广了。

特别是在移动设备上,考虑到包括猎杀读者大动作的眼球,毫秒的时间是最重要的。in addition to hosting content directly on Facebook,The company is talking with publishers about other technical ways to hasten delivery of theery除了需要在Facebook上保存内容外,还在讨论出版和相关内容 even marginal increases in the speed of a site,said Edward Kim,chief executive of the analytics and distribution company simple reach所以他说,Facebook的计划不是通过与媒体公司的协议挣来的,而是很有可能注重这种小小的改良。

(威廉莎士比亚、Facebook、Facebook、Facebook、Facebook)“but there are a lot of implications for publishers,”“it really comes down to how Facebook structures this,and how thew”最终各不相同。Facebook将如何构建,他们如何保证对双方都是互利的。

(威廉莎士比亚、Facebook、Facebook、Facebook)The issue is also pressing,he said,Because some Media companies have seen a drressing他说这个问题也有迫切的感觉。因为一些媒体公司已经看到Facebook的流量在上升。

因为Facebook致力于开发视频内容,所以视频很有可能是利润更高的广告销售渠道。video has become increasingly popular with Facebook users and advertisers,and at its developer conference that begins on Wednesday,The视频已经沦为更不受Facebook用户和广告主欢迎的内容。

在周三开始的Facebook开发者大会上,公司将发行将未来视频广告添加到应用程序(而不是Facebook)中的扩展工具。Like Facebook,media companies also want improved user experiences . still,They are treading carefully . while BuzzFeed has an overt policy和Facebook一样,媒体公司也期待改善用户体验。

尽管如此,他们对这件事还是很小心的。BuzzFeed的公开发布政策是将该网站的内容传播到公司网站之外,但时报认为,由于使用了订阅者模式,公司的销售额将获得日益增长的部分。

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(威廉莎士比亚,Northern Exposure(美国电视),成功)《泰晤士报》应该权衡Facebook用户带来的好处和随之而来的广告收益。这包括免费获得自己的内容,失去自己的网站点击次数,让Facebook获得这种点击次数的前景。(威廉莎士比亚、脸书、脸书、脸书、脸书、脸书、脸书)Some news organizations Have reacted coolly to the prool 一个理解争论的人应该得到《卫报》 (The Guardian)的几名职员在其他出版物工作的同事的非正式建议,出版社不能一起进行协商,不能主导协商,以达成对整个行业不切实际的协议,不管出版社的内容是否托管在Facebook网站上,都不能保持对自己的广告控制权。

re presentatives for the times and BuzzFeed declined to comment on Monday . the guardian and national geographic did not immediately respond to quard时报和BuzzFeed的代表星期一委婉地拒绝公开评论。《卫报》和《国家地理》没有立即恢复与Facebook协商的问题。the huffington post and the business and economics website Quartz were also approached . both also declined to discuss their involvement . for这两家也委婉地Facebook declined to comment on its specific discussion s with publishers . but the company noted that it had provided features to help publishers teteOf Facebook users,such as young women living in new York who like to travel . Facebook委婉地拒绝并公开评论是否有与出版社明确的辩论。但是该公司认为,出版社已经获得了特定的功能,可以帮助Facebook上更好的读者,去年12月还包括让出版商从特定Facebook用户基础获取内容的工具。

例如,住在纽约,讨厌旅行的年长女性。(威廉莎士比亚,Northern Exposure(美国电视剧),Northern Exposure(美国电视剧),)The company recognizes that The new plan,champp公司认为,Facebook CEO马克扎克伯格(Mark Zuckerberg)的高级副总裁克里斯考克斯(Chris Cox)分享收益的方法仍在发生重大变化,但据一位理解争论的人透露,出版社有可能允许Facebook文章每篇以自定义格式显示广告。

Facebook has not historically done any kind of revenue-sharing with content publishers . essentially,Its position has been " put your content "but lately Facebook has been experimenting with rever Ns。In December,It began showing n . f . l . clips sponsored by Verizon . Verizon paid for the clips to be sent to people ' s news feeds and ran an ad at to people它的立场基本上仍然是:“把你的内容放到Facebook上,我们就能给你获取流量。”“但是Facebook最近正在探索分享收入的可能性。

去年12月,开始播放Verizon赞助商的NFL视频剪辑。Verizon借钱给人们的新闻订阅者发视频,视频结尾放广告。收益分为NFL和Facebook。the new proposal by Facebook carries another risk for publishers : the loss of valuable consumer data . when readers click on An article,An arraythat data might instead go to Facebook,Which like many companies uses that information itself to target and track consumers more effectively fookit has not been disclosed how much of that data Facebook would be willing to share。

这个数据可能无法从Facebook获得,像很多公司使用这种信息的公司一样,Facebook本身也可以帮助广告主更有效地针对和跟踪消费者(Facebook的隐私政策仍然受到人们的指责)。Facebook还没有透露,他们不会想分享很多这样的数据。

(威廉莎士比亚、Facebook、Facebook、Facebook、Facebook)And if Facebook Pushes beyond the experimental stage And makes content hosted on the site 他们的内容可能比竞争对手的阅读速度慢,随着时间的推移,读者可以阻止这些快速的网站。and just as Facebook has changed its news feed to automatically play videos hosted directly on the site,Giving them an advantage compared with vith而且,就像Facebook已经改变了新闻订阅者工具一样,允许托管网站的视频自动播放,与YouTube托管的视频相比,Facebook可以改变文章订阅者工具,为需要托管在网站上的视频赋予更高的优先级。Over the long term,said Alan D. mutter,a new spaper consultant who writes a blog called Reflections of a new sosaur,All publishers are“but in the short term,”he said,“it ' s a scary proposition because publishers want to control their brand,And their audience”但是从短期来看,这是一件可怕的事情。因为出版社想控制自己的品牌、观众和广告收益。

“他说。Facebook,on the other hand,he said,can only benefit from it。”it enhances user satisfaction,Keeps users on its site and has better content which allows it to sell advertising at better rates,“Mr .另一方面,加强了fach用户的失望,将用户送回了自己的网站,这意味着可以以更高的价格购买广告。

”穆特说。


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